Innovation is key in today’s fast-paced fitness industry. Building on our first best practice guide for home workouts, this guide will focus on live streams via your Virtuagym Community. With many of your members wishing to keep up their fitness regimen from home, live streams are a great replacement for your classes and a worthy supplement to the new home-workouts. Together, these initiatives will help you to increase retention, and could potentially lead to new member acquisition and revenue streams.
Why is this beneficial?
- Schedule live streams of group classes to keep members engaged and active.
- Offering this as premium content can be a boost to your membership sales.
- Pre-recorded content and recorded live streams offer a flexible schedule solution for both members and instructors.
- Continuous updates and new content will make sure members feel connected to your brand, even from home.
How to set up your YouTube account:
- Log in to your existing YouTube account, or create a new one:
- Go to YouTube.
- In the top right, click Sign in.
- Click Create Account - if you already have a Google account (for example on Gmail), you can choose to connect with YouTube.
- Choose For myself or To manage my business.
- Activate the Live-Streaming functionality on the YouTube homepage through the camera button in the top right corner of the homepage. A drop-down menu will appear, allowing you to either upload a pre-recorded video, or to start live streaming. Click “Go Live.”
- For a new account, this will lead you to an authorization process: connect a phone number to your account for verification purposes, and your account will be approved within about 24 hours.
3. On the next page, you can add info about the stream you’re about to create.
- Add a title.
- Decide on the visibility: public (open to anyone), unlisted (accessible to those who have a URL) or private (visible from your account only).
- You can choose to schedule the stream for a later time, so that you can share the link prior to the class starting to get maximum attendance.
- Click “Advanced” to add a description and category to the video.
- Select the correct microphone and camera.
- Click “Next”
4. The screen will show your webcam view, and it will count down from 3 to take a photo for the thumbnail of your video. Smile!
5. Review the thumbnail, and adjust the title if necessary.
6. From here, you can choose to share the URL, go live directly, or exit the streaming tool. You can always come back to YouTube studio to see upcoming streams, or to make any changes.
7. When you’re streaming live, you will see what your viewers are seeing. You can end the stream at any time, by pressing the red button, “End live stream” on the bottom bar of your screen. You can also see a viewer count on the same bar, so you can keep track of the number of people watching.
How to set up the Live Stream in your community:
- Go to your online portal, and start writing a new post in your community. Click the play button to attach a video URL. Make sure that you add the complete URL, using WWW.
(Here a cross) https://youtu.be/1cecZCCCC
(Here a check box) https://www.youtu.be/1cecZCCCC
2. Once you’ve ended the stream, you can edit your post to reflect that the live stream has ended. Members will still be able to watch the recording of the live stream, through the same URL.
Tips to make the most out of your live streams:
- Make sure you have a good quality webcam and microphone available.
- Be wary of light: a sunny day can lead to odd shadows or silhouettes.
- Music can be a great instrument to make your classes more lively or rhythmic. YouTube has strict regulations on copyright, and when infringed, this may lead to your stream being disabled mid-workout or for the video to be taken down. If you’re not sure about the songs you’re using, you can find them in this database and see what the current policy is for each specific song. YouTube also has an extensive audio library with music that you can use in your videos.